Microsoft Dynamics CRM

Most modern organizations today understand the value of an integrated view of a company's customers at all touch points throughout the lifecycle of the relationship. They also recognize the value of taking advantage of technologies designed to help them meet new levels of profitability through more efficient processes. This new level of efficiency allows them to market to, sell to, and support their customers better than ever before.

Customer Relationship Management (CRM) presents companies of all sizes and in every industry with many compelling business drivers such as operational excellence, cost savings, and revenue growth. The Rand Group enhances these business drivers through product expertise and excellent project management.

Microsoft CRM provides a complete suite of powerful marketing, sales and service capabilities, all with a familiar and consistent user experience based on Microsoft Office and Microsoft Outlook®. The Rand Group provides the expertise to implement these extensive new configuration, customization and integration capabilities. The end result is your ability to deploy highly tailored solutions that help drive measurable business results and offer a lower total cost of ownership (TCO).

Microsoft CRM is designed to address three key challenges that determine the success or failure of most CRM initiatives: user adoption, business fit and total cost of ownership. These intitiatives leverage and focus on three main themes:

• Works the way you do: Microsoft CRM offers a user experience familiar and comfortable to anyone who uses Microsoft Office or Microsoft Outlook. The Outlook client and Web client interfaces provide a look and feel consistent with other Microsoft products, allowing work to be completed more easily. You receive instant visibility into trends and issues through pre-built reports and views, and can also take live CRM data directly into Microsoft Excel® for online or offline analysis. Microsoft CRM also provides a complete mobility solution, with a new high-performance engine for role-based synchronization of laptop data as well as a client for Microsoft Windows MobileT.

 

• Works the way your business does: Microsoft CRM completes the CRM suite by offering a rich marketing automation module for list management, campaign management, marketing resource management and closed-loop response management. A sophisticated new service scheduling module, which automatically manages complex scheduling requests that today require specific people, skills and resources is also included. The various modules are highly configurable and workflow-driven, enabling consistent execution of CRM business processes, automated handling of exceptions and alerts, and closed-loop reporting and analysis across the organization.

 

• Works the way IT wants it to: Microsoft CRM extends the configurability, customizability and integration options for the service-oriented architecture. New data objects can be easily added to the system and linked to other predefined objects, with all underlying data storage and Web services automatically generated by the system. An environmental diagnostics wizard automatically checks more than 100 system and network settings to help ensure a fast and reliable installation. In addition, the "upgrade advisor" streamlines the upgrade process for existing Microsoft CRM 1.0 and 1.2 customers. Finally, integration with Microsoft Operations Manager (MOM) simplifies the management of the overall system.

If you need a CRM solution that is easy to learn, integrates with Microsoft Outlook and other systems and/or applications, and stores customer and contact data in one central database --- Microsoft CRM is the solution. The Rand Group can have your company up and running with Microsoft CRM in a short period of time, and can customize the solution to your individual business process requirements. For more information contact The Rand Group at sales@randgrp.com