CRM Marketing & Sales Software

Lacking Campaign Insight?

Without a clear view into the outcome of your marketing campaigns, it can feel like you're doing a whole lot of work for nothing. Executing campaign after campaign without getting the measurable results you need.

Meanwhile, there is a growing disconnect between your marketing and sales teams, each with its own goals. It becomes easy for them to play the blame game when leads fail to become sales, because they lack the tools to effectively track campaign success.

Eliminate the Mystery from Marketing

Allow The Rand Group to fit you with a Customer Relationship Management (CRM) solution for your marketing team that removes the mystery in producing consistent communication, messaging and sales hand-offs. By using automated campaigns, you can accurately measure the success of each one with a full view of its results, while better aligning marketing and sales teams. Then easily replicate the success of your well-executed and monitored campaigns rather than reinventing the wheel.

Our Marketing Software Experts at The Rand Group specialize in CRM Marketing Software that is flexible and simple to use. Using a single source for sophisticated email marketing, direct mail, website forms & landing pages, lead generation and sales force automation, you can anticipate a continuous flow of qualified leads to your sales team.

The Rand Group helps you boost the effectiveness of your marketing campaigns by optimizing:

• Planning
• Maximize efficiency with reusable campaign templates.
• Plan and track activities, tasks, budgets and other details.
• Strengthen offers by setting up product catalogs, price lists and discounts.
• Contact Management
• Create target lists with selected criteria and reuse lists from successful campaigns.
• Manage email campaigns with templates from message creation through distribution.
• Set up outbound call target lists and follow-up calls.
• Analytics
• Utilize built-in reports to track key campaigns indicators and trends.
• Enable quick decision-making with easy-to-navigate reports and graphs.
• Become more proactive in planning offers with a 360-degree view of customers.

The Rand Group combines the business acumen of CPAs, accountants and industry specialists with the technology expertise of software developers, database engineers and process improvement specialists. Our teams deliver complete CRM Marketing & Sales Software tailored to your needs.

Today's business applications must go beyond the hype and deliver tangible, measurable results. Our unique blend of accounting, business process, and technology expertise helps you overcome challenges and generate real return on your application investment.

In a product driven world we still believe relationships, partnerships and service are still what matters most.

A cornerstone of your experience with The Rand Group is timely, accurate and professional response. And, unlike many software resellers, the professional who implements your CRM Marketing & Sales Software is the person who sold it to you. What we sell, we deliver.

The Rand Group

Business Systems that Work – Results that Matter